Thursday, April 7, 2011

You are a new franchisor! What are you willing to sell?

First, let's assume your franchise lawyer and consultant working with you to make sure you properly set up a complaint and attractive franchise company has completed. We also believe the concept you have decided to franchise a success is to be able to be repeated, and a business that people would want to buy. If that's all true, than it finally time to work on the fun part, sell franchises!

In fact, wait a minute. Just because you have a shiny new FDD, operation manual, and a large stack of brochures mean you are not ready yet.

First, I suggest you make sure you develop a franchise in place to ensure budget. Some how your development dollar capital spending plan provides a road map. You develop capital right?

Spread the word, but be careful

Chances are, one of the largest initial cost will be advertising your franchise concept. Very cautious when advertising dollars and your best bet for a reliable franchise work closely with the consultant to avoid mistakes is to consider where applied. Extra care is the opportunity you see one or more of the following red flags to see why a bike:

• advertising sales person calls you constantly push you to commit.

Advertisers • good coming from something that feels right as such, promises "We really SBA loan approval and Czech will be writing on a site!"

Advertisers • gives you a quick sales pitch and then say, "but our deadline is today at 3:00 so I need an answer now!"

• and other claims that are larger than life.

Empower and train your team

Next, make sure your business from day to day operations may be willing to take a step back. If your ready to test a simple look like? A meeting with someone at your place of business schedule. See if you sit down and without a 1-2 hour discussion of their employees are able to interrupt you. Chances are, if the staff you need to register for a key in them, help clock, or asks that they have Friday off, so you can be ready in operational terms. To solve this, a culture that you own or designated as a manager in the North provide a boost to instill the team must find a solution. Crazy by telling your team you are too important to talk to them or not get, but they work towards having less and less dependent on you.

Clean it up really!

Next, make sure your business is "designed to" stage the need to make. Day to day cleaning of your store may be acceptable, what can be a very standard as their brand should be assumed to cry. Keep in mind, the franchisee air vents, dirty dishes on broken shelving, stainless steel un-shined, uniforms dirty, unfriendly staff, filled the air, unclean bathroom, handmade signs, bad building look dusty, paint, tools that does not work, peeling, light bulbs filled with flies, unapproved equipment / products, etc. So you better be willing to accept that their franchisees. Someone out to give an honest appraisal of your business and to shed off. You need to "obsessive / compulsive" about customers in your business presents a whole new level now called Franchise investors.

Become infectious

Passionate involvement is invaluable franchisors. Far too often, the initial franchise enthusiasm sterile and boring lead changes. Often, this occurs when the original founders of some big investment firm that many of the cufflinks are a bunch of MBA types who decide to run a franchise instead of a law firm hires sell out. In other words, passion leaves. Do not let that happen and not be fooled. I ten times an emotional, operation of business-savvy leader who eats, sleeps on the success to bet and juiced up with excitement the breath is an experienced elite comes with a 6 page resume than their brand attributes. Concepts, particularly where families are involved. Families and they smell real passion and real experience to follow. To do so love your brand and reinvigorate your passion for sure.

These are just a few steps to prepare for their exciting development as things to be aware of your brand. So go spread the word, empowering your team, your operation is clean, renew your passion for your business and your ready to being the first of many franchise agreements signed on your way to good are like!

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