Market focus on the needs of business people always said. What problems are there a better move your business could help to solve those problems to think about.
How it works: For example, if you sell to small business owners are trying to, make a list of what they have problems. Then you to to the bottom, particularly the small business group that applies to this problem is needed to narrow the list. Next determine how your business can solve the problem.
An example of a small business group, freelancers, what their problems are their own special set. Here is a list below. How your business can solve these problems?
Hate invoice customers
Hate selling their services to customers
Networks do not like to
Do not know how to price services
Lack motivation
Lacking organization skills
Working in isolation
Need help finding steady work streams
Here's how different groups of companies they want to sell, finding the solution to their problems by determining your target market feel.
Issue: invoice customers hate: Freshbooks invoicing software when it is in itself a niche that freelancers can use to track your time effectlvely have made. Customers can see how much work was done freelancer. Freshbooks to invoice them directly to customers allowed.
Problem: network does not like: I secretly believe that Twitter was set up business people who hate the network it is sometimes unpleasant, but necessary work can get around. Just sell yourself in 140 characters? Perfect!
Issue: working in isolation: why countless coffee houses comfortable chairs, nice tables, delicious breakfast foods and have access to free WiFi? People who work in a place to need mental stimulation as others - they have identified the niche they want to attract. These customers often come to spend and often even to their customers have come to meet them there, - the coffee house to bring in more business. Working spaces for collaboration goes. If you have a home office, you sometimes need mental stimulation of others.
A problem that you have a specific target market that surrounds the solution you need to start making the products or services may be the only found.
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